Breast cancer is one of the most common types of cancer and sheds thousands of lives every year. It mainly affects middle-aged persons and many of those have to undergo a masectomy as part of their treatment. Yet, a new trend awareness advertising is glossing over what breast cancer really means. This trend centres around hetero male sexual gratification and uses language which focuses on saving the breasts, hooters, tatas and boobs rather than saving people . As Sara Florence points out:
"A campaign that utilizes images of young, healthy women with supple, and more to the point, present breasts is not exactly sensitive to the needs of the demographic it’s supposed to be supporting. Furthermore, using sexualized humor to make light of the rather harrowing experience of actually losing one’s breast to a deadly disease is really just twisting the knife.”
So what is the problem here then?
Well, firstly there is no reason to sexualise a life-threatening disease. Breast cancer doesn’t just affect breasts, it affects people. Persons. Human lives. Secondly, breasts do not solely exist for nothing other than hetero cis male pleasure. Finally, what is the point in supporting a disease that mainly affects women, while simultaneously objectifying and sexualising their bodies? These campaigns might raise a bit of cash and awareness, but they are mainly undermining the status of women in society.
"When a campaign to raise awareness and funds to fight a deadly disease appeals to the potential loss of a sexual object, rather than the potential loss of a human life, it sends a powerful message about what our society values. The sexism of breast cancer awareness normalizes the view that women are sexual objects rather than subjects with agency and dignity."
I think the “women are mysterious” thing can also come from:
1) Women actually being quite clear, but not telling men what they want to hear. ”She said she doesn’t want to talk to me? So many mixed messages and confusing signals!”
2) Women not having cheat codes. ”I tried being nice, and she didn’t have sex with me. I tried being an asshole, and she didn’t have sex with me. Come on, there’s got to be some kind of solution to this puzzle!”
3) Women not being a hive mind. ”First a woman told me that she likes guys with big muscles. Then the very next day a woman told me she thinks muscles aren’t attractive at all. Make up your mind, women!”
4) An individual woman doing something confusing, and instead of asking “why is she doing this now?” men ask “why do women always do this?”
5) Women sometimes don’t say what they’re really thinking/feeling because society has taught us that certain emotions and reactions are unacceptable (i.e. you must be nice to men even when they’re creeps because man feelings are delicate and must be protected at all costs).
6) Women sometimes don’t say what they’re really thinking/feeling because we’re used to our thoughts and emotions being invalidated and can learn to invalidate them ourselves.
7) You didn’t even fucking ask.
8) You see women as NPCs (non-person characters) instead of people, so when they act like people you’re surprised and wonder how such a sophisticated NPC can exist and what algorithms drive it, instead of interacting with her as a human being.
Wearing a hijab isn’t inherently liberating – but neither is baring one’s breasts. What is liberating is being able to choose either of these things. It’s pretty ludicrous to think that oppression is somehow proportional to how covered or uncovered someone’s body is.
when i was little i actually questioned why girls were supposed to cross their legs and when i was told “because boys will look up your skirt” i said “then tell boys not to look up our skirts” and my grandma got really angry with me but my uncle thought i was great and gave me a high five
What relationships — sexual and romantic or otherwise — are we closing off because of how we’ve been taught to value physical beauty above all else?
"If more girls wanted to be scientists, there would be more female scientists"
*takes a deep breath* WE LIVE IN A SOCIETY THAT ACTIVELY DISCOURAGES FEMALE INTELLIGENCE BY PAINTING IT AS A NON FEMININE TRAIT AND SETS UP MALES TO BE IN POSITIONS OF ACADEMIC SUPERIORITY DESPITE THERE BEING NO CORRELATION BETWEEN GENDER AND ACADEMIC ABILITY thank you for your time